making sense of the future
Philips’ Design’s latest issue of their quarterly publication New Value by One Design, features (among other interesting reading material) an article on how they look at and deal with the future.
Making sense of the future explains how and why Philips Design jumped on the foresight bandwagon early on. Josephine Green, Senior Director, Trends & Strategy, New Solutions Development:
“[Previously] most forescasting was driven by technology forecasting with the idea that technology drives the future. However, the future is not driven by one agent and it is not predictable, it is much more open ended.” Indeed, Philips Design believes that there exists more than one set future, “there are different possible futures, including preferable or desirable futures”
Furthermore the article explains the strong value of (qualitative) foresighting as an exploration and orientation tool as well as the human-centredness of their approach.
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