Also in the area of food, one of our most basic needs, the world is changing. Think about Italy’s world famous Slow Food movement, the whole craze about molecular gastronomy (cf. El Bulli, The Fat Duck, or for the Belgians among you Figaro and colleagues), nutraceuticals (functional food, see also Nestlé’s latest moves into nutrition-brain health business) and cosmeceuticals, edible cotton, food security, murderless meat etc.

Tomorrow, under the auspices of the Club of Amsterdam, a conference will take place in Amsterdam titled “Food Design“. Another testimony of how design as a discipline, but more importantly as a mindset and attitude, has an enormous and increasing impact on all aspects of our lives and not only from an engineering or marketing perspective. According to the organizers of the Food Design conference:

“This event is going to highlight three influential aspects: a) aesthetics from a consumer perspective, b) innovative food products and c) design supporting senses and a good time.”

The success of each recipe depends in part on its ingredients. Via a documentary titled Future of Food Deborah Garcia Koons, tries to reach out and inform us (mainly) about the dangers of genetically modified organisms and food, and the business surrounding it.

On an inspirational note, let me also point you to the creative outbursts of Addictlab, our former office neighbours, who recently spent an entire issue of their must-have LabFiles on chocolate (Belgian of course!) and also published a whole “inspiration book” on food (research theme n°23).

This entry was posted on Wednesday, November 22nd, 2006 at 13:31 and is filed under design, events, trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.