future of ford
People often associate memory with the past, yet memory also plays a central role in looking at the future. Not only do past experiences or knowledge thereof influence the way people look at tomorrow, also the memory of shared experiences during the process of exploring and/or (en)visioning futures plays a role in how people look at and act upon their views of the future.
At Pantopicon we go about futures exploration and (en)visioning in participatory ways. Time and again we realize how much added value(s) is to be gained in paying qualitative attention to documenting the participatory, often multi-stakeholder, process in various ways (cf. steps, atmospheres, ‘dramatic moments’, products, perspectives, different media, etc.), value for ourselves but most of all also for the client and participants. It allows to increase the group’s mnemonic grip upon the trajectory, makes certain group-dynamic related processes and events explicit, enhances learning (collaboratively and also in terms of methodology), allows to capture valuable ‘working material’ for later reflection and/or use, helps to manage generated knowledge and share experiences with and beyond the group thereby increasing participatory motivation, strengthening common ground, common purpose, etc. to name but a few. The trap of classical project management is often to limit documentation of the process to in-between deliverables, often also purely textual or ‘bullets-and-arrows’-prose as a friend calls it. Once beyond that barrier, the notion of ‘seeing is believing’ gets a whole new meaning.
The Ford Motor Company recently embarked on a journey in which the process’ ‘documentation’ was used in such a tool-like, purposeful fashion. FordBoldMoves.com documents a year of ‘open‘ futuremaking, “a year of meeting challenges and creating opportunities” at Ford Motor Company. ‘Open’ – in the contemporary fashion – because the company pulled back the curtain, gives people an in-kitchen view as well as a voice in their journey to answer the question “how can Ford be successful in the future?”
“Ford Bold Moves is a video documentary series that takes you inside Ford Motor Company as it attempts one of the largest corporate turnarounds in history. With candid interviews from Ford executives, employees, industry experts and even Ford detractors, Bold Moves approaches each segment from every angle and keeps asking the question: Will Ford succeed?
Bold Moves also involves you in the actual corporate decision-making process—allowing you to engage, debate and discuss what you think is relevant.”
Although the project received quite a bit of criticism (e.g. being overdesigned/window dressing, too Ford-centric, more campaign than open experiment, etc.), some rightfully, some not, do take a look at a fascinating experiment to document, show, envision, build capacity, involve stakeholders, etc.
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