ads reel

Children of menOne approach to bring the future to life is by taking elements present in our real lives today and turning them into or replacing them by ‘futurized’ alternatives (cf. something we also ask people to do in FFWD>>. btw join in on this month’s theme: education). The friction caused by a combination of a familiar element and a completely new one enhances the ‘future’ effect on the observer. Take for example advertising. In the future ads will promote different brands, products and services (cf. artifacts of the future), but also advertising itself will change.

Motion graphics company Foreign Office, put a showreel online of their fictional advertising (and other) work for the fascinating movie Children of Men. The reel shows in more detail what are environmental elements in the movie, all designed as subtle ways to wrap both the scenery and the viewer experience in an envelope of the future.