OK, so it’s out in the open now … and it’s private business.

Provide a saliva sample and for $999 23andme (started and owned by Anne Wojcicki, wife of Google founder and CTO Sergey Brin) screens your dna and sends you back a full report.

“For $999 you will receive a complete DNA scan that reveals your ancestry, what your risk factor for developing certain diseases is, and will keep you up-to-date with the latest medical advancements that directly affect you.”

And then the questions start to pop up: do we want to know? do we want to know everything? what if you don’t want to know but your mother, sister, daughter does? should a private company be doing this? who has, should have, should not have access to the data? how secure is the data? what could be done with it in good hands, in bad hands? what’s the next step?

Via ZDNet

This entry was posted on Tuesday, December 4th, 2007 at 19:55 and is filed under business, future, society, technology, trends, visions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.