In line with some of the fictional design concepts some of the students in our futurelab/designatelier came up with, Philips preps to bring a tricorder-like future one step closer according to a NewScientist article. As lab-on-a-chip technology comes of age, we could soon be able to personally check the contents and quality of the food we intend to buy.

Imagine the consequences in terms of the way business is done, quality control and quality management procedures, etc. in a prosumer-culture, a reputation economy etc. What purpose will the label still serve? Which other, perhaps more subjective value sets, might we wish to equip our tricorder with? How will it affect scale of production? Will the number of target consumer groups explode?

Related posts:

1. future food
2. waterworld
3. future (of) food

This entry was posted on Tuesday, January 15th, 2008 at 12:26 and is filed under business, design, future, society, technology, trends, visions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.