The European association of plastics manufacturers, Plastics Europe, … commissioned UK futurist Ray Hammond to write a book about the world in 2030, with a special focus on the challenges for plastics.

Changing demographics, extreme weather conditions, peak-oil, resource-conflicts, surveillance society, hyperreal leisure time, robots, sustainable globalisation, healthcare revolution, virtual companions, biodigital interfaces, the global brain, new retailing, …

A summary of the book including a first response of the plastics industry on the challenges ahead, can be found here.

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