On the basis of co-creation and open innovation ideas the Dutch Favelafabric launched the “Future of entertainment” initiative. Aimed primarily at young digital natives, they decided to set up a three-stage system to involve the core user group of their yet to be designed online music service in the conceptualization of it.

Stage 1: How do you experience (finding & getting, playing & experiencing, organizing & sharing,  creating & promoting music)?

Stage 2: What are your ideas on … ?

Stage 3: Best ideas

An incentive system dubbed Sharepoints, allows the top 100 most (pro)active contributors to take part in the profit of the new service (total of 5% of profit generated in first 12months after launch or 1m € max. to be distributed proportionally among top 100). New ideas/experiences, voting other ideas, giving feedback each allow contributors to earn Sharepoints.

This entry was posted on Wednesday, June 4th, 2008 at 13:50 and is filed under business, design, future, technology, trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.