Technology explicitly designed or employed in such a way as to alter people’s behaviour (in a sense, technology as a medium always does, interaction design for example makes extensive use of affordances for example) is making its way into consumer products in ever more subtle, even poetic ways. According to Wired …

“Ford and Honda’s next-gen instrument clusters feature trees (a vine in Ford’s case) that grow more lush as drivers learn to hypermile — the fine art of maximizing fuel economy. Leaves grow like crabgrass in springtime if you use a light touch on the accelerator and go easy on the brakes. Drive like Jimmie Johnson and they’ll wither faster than General Motors stock.

The idea, says Honda VP Dan Bonawitz, is “to help drivers improve their efficient driving skills by making the hybrid experience more fun and rewarding.”

The article also includes reflections by Clifford Nass, which some of you with a background in HCI or interaction design might know from the lovely book he wrote together with Byron Reeves several years ago: “The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places”

Reading such developments, one might be reminded of what B.J. Fogg once called captology, which led to Stanford University’s Persuasive Technology lab. Like any paradigm it can be used for better or worse, yet let’s be positive and imagine this kind of design thinking aimed at mentality changes applied to issues of sustainability, good citizenship, healthcare, etc. Imagine waste bins encouraging you to sort your waste, mirrors encouraging you to brush your teeth as you’re supposed to (no scifi any longer), …

Inspired by Wired

This entry was posted on Thursday, December 11th, 2008 at 19:50 and is filed under design, future, sustainability, technology, trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.