In light of some major challenges the world and humanity as a whole are facing – e.g. climate change, depletion of natural resources, pollution, mobility issues etc. – future threats and opportunities are increasing the sense of urgency for massive change. As such, also many of the world’s bigger companies – especially those threatened by the future and a changing public opinion – are turning to storytelling or more open platforms in order to share with their (and new) audiences the ways in which they see, prepare for and involve others in the creation of/steering towards a better future.
Hitachi is sharing ‘true stories‘, Shell shows their future/innovation oriented endeavours on RealEnergy, Volkswagen takes us to 2028, Philips Design has its probes, Xerox has its Future of Documents blog etc.
Toyota recently launched an interactive website to show and let people explore the ways in which they see and prepare for the future.
“Toyota’s vision of future mobility. Minimize the Negative, Maximize the Positive and Humanize Mobility.
To enrich people’s lives and society in the future as well as achieve sustainability, technologies must be developed that have minimal negative impact on people and the environment and bring maximum benefit to people’s lives.
Going even furter, Toyota is also incorporating the hopes and dreams of people from all over the world into research and development to create future technologies that are more attuned to human beings. Toyota-future.com introduces Toyota’s future endeavours in a variety of fields, including:
– the safety, comfort and environmental standards demanded of new vehicles
– new mobility to enable greater freedom of movement
– partner robots to support people and benefit society”
Seen interesting ways in which companies showcase their ‘futures’? Drop us a comment.