In the past months newspapers have been full of high profile people declaring how the automobile industries in Europe and the US have missed their window of opportunity to transform themselves. Critical voices are bemoaning lead positions lost to automobile companies in booming markets such as China and India, where the focus on hybrids and electric vehicles appears stronger.

So much emphasis is being place on not having the right new car line up to face the future that one wonders why so little attention goes to ‘mobility‘ as a system that needs fixing instead of merely ‘the car‘. Joel Makover - author of Strategies for the Green Economy - illustrated this beautifully a while ago in his blogpost entitled: Reinventing Mobility: It’s Not Just the Cars, Stupid! One could even assert that radical innovation efforts in this respect are hindered by government subsidies ‘to save the industry’ (cf. the argument: ‘too big to fail’).

We have seen cars running on electricity, on air, on algae, on acid, … yet they are still cars as we know them (no, we are not fishing forflying cars). And cars, no matter how nifty, pose certain problems … e.g. idle time storage (aka parking), they rely on heavy, expensive infrastructure subject to wear and tear (cf. roads), they tend to clog rather than swarm intelligently, they are driven by people – like it or not, we are a mitigating factor in terms of safety, efficiency, etc. etc.

Friedman already reminded us that historically speaking truly radical innovation is most unlikely to come from the regime players, the dinosaurs. So imagine IKEA building cars … is what design student Robert Larsson set out to explore in his concept vehicle. How about looking at the automobile industry as a major smart grid player. Or imagine a carmaker shifting to become a smart grid energy player. MeetSchwarmStrom or an ambitious network of mini gas-fired power plants for the home (goal: producing as much as two nuclear reactors within a year). Lichtblick and Volkswagen team up to … perhaps become a major future energy player on the smart grid market? With cars charging at home and charging or providing peak balancing to homes, offices, etc. (after all they spend the majority of their lifetime parked, +90% according to some).

Most of you will be aware of MIT’s Smart Cities project featuring stackable cars (like shopping carts indeed), roboscooters and mobility on demand services. Also Carlo Ratti’s Senseable City Lab at the same MIT looks into ways in which are cities and its users could become smarter, something of which also mobility could benefit in myriad ways. Check out the beautiful EyeStop (up for testing in Turin, Italy). In this respect, of course there are the major IT players looking into the role ICT could play in untying the knot we have gotten ourselves into, e.g. IBM’s intelligent transport. Yet mobility is not only about cars and their infrastructure, we tend to forget about walking. Take a step back and think about it: how much space in a city goes to car-related mobility – which means standing still most of the time and hindering human traffic – and how much is actually still people-space?

If you do wanna see a far-out car concept that could tackle some of mobility’s challenges, check out designer Ahmad Filiz‘s fascinating globule concept design for Peugot.

This entry was posted on Thursday, September 17th, 2009 at 13:53 and is filed under business, design, future, society, sustainability, technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.