BMW has a history with film on the web. Remember The Hire ? Now – like Honda, Volkswagen, Toyota and many other automobile companies – they have turned to look at “the future of mobility”. The initiative is entitled Activate the future and features four installments (to be launched one by one this February 2011) : The new city, The future just isn’t what it used to be, Reinventing mobility and How we’ll learn to stop worrying and love the future. Each episode contains bits of interviews with well-known scientists, travellers, authors, entrepreneurs, etc. intended to provoke thoughts and discussion.
As the website mentions, the initiative
[...] is not meant to provide definitive answers, but rather, to ask the right questions from the right people in an attempt to generate discussion, provoke thought and stir the imagination. [... It] was created to get users actively involved in the ever-evolving conversation on the future of mobility. Over the coming months, this site will continue to explore new ways to shape the future of mobility and will encourage users’ opinions and participation along the way.