Beginning November, in the Liverpool area, BBC 3 Radio organized the fascinating Festival of Free Thinking with ‘the future’ as its central theme. A broad mix of people, ranging from academics and entrepreneurs, to advocates and cultural observers, thought freely about what might be next for technology and society, religion, urban planing, biotechnology, the UK, etc. Musical grandmaster and long time long term thinker Brian Eno (also of Long Now Foundation fame) gave the opening keynote.
Even electronic billboards were included in the crossmedial mix to engage a broad audience in the event. Future-related themes, discussed in the lectures or in lively pub discussions were transformed into fictional commercials for future products, future press releases etc. to be broadcasted on these e-billboards. These future designs, experiences were carefully crafted by IFTF’s Research and Design Manager, Jason Tester, and his team, who described it as “one of the most challenging experiments I’ve faced in the new discipline of futures design”. The reason was simple: there’s a big difference between an audience in context (e.g. a futures study) and an audience of random passers-by. Nevertheless, the creative results are definitely worth taking a look at.
At Pantopicon we like to see ‘futures design’ as an instance of experience design. One does not merely shape a ‘thing’, but an experiential envelope in which people will be wrapped and with(in) which they will interact. Futures design as are futures studies, are all about context in the first place, context not merely on a content-level, but also a communication level. Last but not least, every day we experience how useful it is to look at design as an attitude, an approach, with methods and techniques, also in terms of analysis of a situation, rather than in the traditional view of a ‘discipline of shaping things’. As such, and in many other ways, it blends seamlessly with futures studies, foresight and envisioning exercises.
Via IFTF’s Future Now