Play it forward!
Projectplay it forward!
ClientFlanders in Shape
Project aimallow designers within a company to learn about sustainable product innovation via a serious game
startedSeptember, 2009
finalizationFebruary, 2010
Would it make sense to change the materials of our product? Did we take into account their whole lifecycle? Is our current business model well-aligned for a sustainable future? What about our value proposition?

Together with partners PIH Howest and BECO, Pantopicon develops a serious game to be played in a workshop format, led by a skilled facilitator. 

The business game Play It Forward challenges companies to think beyond current businessmodels and explore future ones. Employees, stakeholders and managers gather around the table to create a new, sustainable company and businessmodel within a 4 hour timespan. 

The game is played by two teams: one team starts from the technological knowhow of the company and seeks out new applications, the other starts from changing market demand and looks for innovative solutions to meet those needs. Along the way, both teams are challenged by some unexpected events. STEEP-cards (socio-cultural, technological, economic, ecological and political-institutional developments) contain information about changes that might occur. Which solutions do the teams put forwards? To which extent are they innovative and sustainable? Do they create new markets or expand upon existing ones? To what extent is the concept feasible? Which team convinces investors and wins the battle?

Drop us a line in case you'd like to play the game within your company.